My main attraction to any stock these days is purely in the volume of shares it trades that day. It's not complicated, as it tells me that very clearly there is serious trading activity in that one stock.

There is nothing worse than an illiquid stock, a stock that doesn't trade very many shares or some days doesn't trade at all. I avoid these at all costs as it becomes impossible to exit that stock easily. The only exception to the volume rule is a speculation play that I am prepared to wait on.

So what are Canadian Stock Alerts, for the most part they are only stocks that trade with strong volume, I am even more interested in stocks that trade with unusual volume, meaning far more shares being traded today than their normal daily average. When that happens, something serious is going on, and a great many new investors are also paying attention.

But sometimes you'll see a stock trading with an unusually high volume of shares and the stock is actually going down. Remember great volume means something, and Canadian Stock Alerts is only interested in volume. In many cases that stock that is going down, is actually just being pulled back or in fact oversold.

As I'm sure you'll agree, many times this has nothing to do with that stock itself. When the entire market pulls back it usually pulls everything back with it, especially if the previous day or two were both up days.

Example: On Monday a stock goes from $1.00 to $1.15 and on Tuesday it surges higher to close at $1.29, you know that sooner or later it'll give something back, after all it just climbed 30% in just two days. On Wednesday the entire market pulls back and our stock falls from $1.29 to $1.16 and it does so on huge trading volume. This becomes a huge alert for me personally.

Even Warren Buffet invests this way, buying certain stocks that have fallen out of favor, but are still value oriented stocks. It always makes sense to consider buying a value stock on the way down, as their value will rarely leave down for long.

It is the nature of the markets at work generally, the weak hands get out and everyone else is taking some profits off the table. This is as common as it gets.

That said, on Wednesday I'll usually find many Canadian Stock Alerts that can be great buying opportunities. Remember the stock isn't going down on bad news, it went down with the rest of the market. There's a huge difference here, the stock simply got sideswiped by the entire downward trend of the market.

Watching the heavy volume on the way down, you can usually see a levelling off point. Watch the bids on Level II and you'll see where there is a huge level of buying support on the bid side. That becomes our entry point.

These pull backs look and feel pretty dramatic, their rebound can look just as dramatic. Buying in at $1.16 and watching it climb back to $1.26 on a bad market day is not unusual at all. Now imagine that you bought 5000 shares, you could have netted $500.00 profit (minus commission) in one day.

Again, a volume trend is what we all need to pay attention to.